Hasselblad Announces HC 120 mm macro II and HC 50 mm-II

Photokina 2010: Hasselblad announced upgraded it to a macro 120 mm and 50 mm HC series medium format lenses. HC macro 120-II and HC 50 mm-II optimized for Shooting and gives them a better Close range performance, greater precision. The company also release a firmware update for medium format cameras H4D series later this year, which brings the number of additional features for customer feedback.
PRESS RELEASE:

Septemeber 2010: Cruiser September 2009 H4D System except those marked with a new line of cameras, but it introduced a new advanced technology photography unique True Focus and absolute position Lock properties to the world.Access to the renowned HC/HCD lens family is no wonder that the H4D has been received so well H4D camera line now provides a number of different models, including the H4D-40, which are designed for 35 mm DSLR users that you want to add the medium format to meet the needs of creative Tools.The remaining H4D-series includes templates to 50-60 megapixel sensors, as well as Hasselblad's multi-shot unique-H 4 d-50MS.
Always striving to provide the world's best photographers, Hasselblad camera system introduced two new HC lenses, the strengthening of the H-system of the lens of the family with the new HC 50 mm-II and HC 120 mm macro-II. Both lenses are a new optical design has significantly improved the delivery of
performance. New lenses are now available.
HC 50 mm-II
HC 50-II, and its relatively large 35 mm-equivalent focal length 31.4 mm, is versatile, allpurpose-glass, which can be used in many different applications.Updated optical design provides accuracy and even more the performance of the image area.Collapse the range is also
improved to provide better performance while maintaining the level of the image of an object at least 0,6 m from parts of the lens features 11.7 groups, focusing on the mechanism and a wide gap has a wide range of f/3.3-f/32.
HC 120 mm macro-II
HC 120-II macro lens is also an extremely versatile glass, by combining an excellent macro capture properties (the lowest level of the object, as shown in Figure 0.39 m of distance, and the largest image on a scale of 1: 1), as well as its a little longer focal length, which is the ideal product and portrait photography (35 mm equivalent focal length 73.5 mm).The updated optical lens design provides many improvements, including better resolution and, above all, close to the region.-in particular macro work-new lens offers enhanced color correction, cleaner unsharp areas free from the lens in the front of the color cast. Focusing the source element 9 9 groups within the optimum measuring range of f/4 aperture-f, 45, when closed, offers the perfect depth of field.
The two new lenses in addition to the introduction of the Hasselblad will soon free firmware update for the cameras in response to customer feedback system H4D and requests.
New H4D function plug-ins

E-spirit level:
This new feature to the landscape (horizontal) and vertical (portrait) positions by using two different graphical interfaces, depending on the direction that the camera automatically adjusts the camera easily LCD rear offer users a three-dimensional virtual server level. direct feed-back is the levelling of the viewfinder. all this shall be carried out in accordance with the accuracy of the H4D's yaw rate sensor factory calibrated-mode or user calibrated setting. HTS 1.5 the tilt and shift converter users get a clear and precise as a starting point for writing cant Photography.
Preview the invisibility mode:
When Shooting invisibility mode, users can select the preview shows the rear panel of the camera's LCD Remote for viewing directly on the camera.
Data display:
A simple press of a button, where the camera information is displayed in the rear LCD. priority will be given to the New graphical user interface as well as the settings such as aperture, shutter speed, ISO, and other information with the remaining number of frames.
GIL support H4D-60:
Firmware update adds full support for Hasselblad Global positioning GPS device H4D-60. this new functionality, which now support all GIL H2D/H3D/H4D-cameras.
The firmware update, can be released before the end of this year is available for download free of charge: www.hasselblad.com.
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31 H4D camera and takes you on a tour of the Hasselblad CFV-50 back

Photokina 2010: Hasselblad has introduced the H4D-31 medium format camera with a 31Mp sensor. It features the 'True Focus' AF system of the the H4D series and offers an optional CF-lens adapter to mount the company's V-System lenses (also available as part of a kit). The company has also introduced the CFV-50 medium format digital back with a 50Mp sensor. The H4D-31 camera and CFV-50 digital back are available at retail prices of €9,995 and €11,990 respectively. Furthermore, Hasselblad has also updated its Phocus image processing software to version 2.6.

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Press Release:

Septemeber 2010: The H4D-31 – the perfect digital medium format alternative for 35mm DSLR photographers and for V-customers who are ready to transition to digital
Following the enthusiasm with which the H4D-40 has been embraced, Hasselblad was inspired to offer photographers the H4D-31, bringing the ultimate in image quality to high end 35mm DSLR photographers who want to step up to medium format. At the same time, Hasselblad wanted to offer its V-System customers a digital alternative by bundling the H4D-31 with a CF-lens adapter for mounting V-System lenses.
The H4D-31 delivers the same superior image quality that is the hallmark of the Hasselblad name. Thanks, in part, to the combination of its low noise color filters, Hasselblad Natural Color Solution (HNCS), with its single color profile, and exquisite performance of the HC/HCD line of lenses, the H4D-31 provides color accuracy, excellent detail and clarity - everything you'd expect from a Hasselblad camera and more.
Equipped with the same advanced technology as the H4D-40, the H4D-31, features Hasselblad's True Focus, which provides focusing accuracy throughout the image field - even at close range with shallow depth-of-field. Hasselblad's innovative use of yaw rate sensor technology solves the challenge of having to focus and recompose in order to acquire a focus point outside the center area of multi-point AF systems. True Focus ensures that photographers quickly and accurately achieve the desired focus at any point.
Currently shipping, the H4D-31 is available in two configurations, both with the latest version of Hasselblad's Phocus 2.6 software. The first, designed for high end 35mm DSLR photographers comes bundled with an 80mm lens. The other offers a digital medium format solution for V-System users by bundling the H4D-31 with a CF-lens adapter. Both options are priced at 9,995 Euro (+tax).

Press Release:

Septemeber 2010: V-System users now have an additional option for turning their cameras into a powerful digital capture device with the new 50 megapixel CFV-50.
Transitioning from film to digital imaging is easy for V-System users thanks to the introduction of the CFV-50 - a 50 megapixel back with a sensor that is twice the size of the best 35mm full-frame DSLRs on the market today. The CFV-50 marks the third digital solution for the V-System community, building
upon the successful releases of the CFV-16 and the CFV-39.